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Han-u (한우 in Korean, also Hanu, Hanwoo, or Korean native cattle) refers to a breed of cattle raised in Korea, Bos taurus coreanae, which may be a hybrid derived from the cross-breeding of ("Bos taurus") and ("Bos indicus"). Its maternal lineage is taurine (European-type) cattle. Its meat is a favorite in South Korea. Despite its high price, many Koreans prefer Han-u to cheaper imported beef as the former is regarded as fresher and of better quality. One paper noted, "Hanwoo is regarded as a premium beef because of its high palatibility and desired chewiness". Since Koreans consider Han-u beef a cultural icon and one of the top-quality beefs of the world, it is used in traditional foods, popular holiday dishes, or as a special-day gift. The county of Hoengseong is best known for its Han-u cattle, where the environment is well-suited for cattle farming. The county began a strategic marketing campaign in 1995 to brand itself as the origin of the highest quality beef in Korea.
(Source: wikipedia)

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